Cash4Gold Online Marketing Case Study

In February, Tandem Interactive initiated a new relationship with Cash4Gold.com, a company that services those wishing to trade in their precious metals for cash. Tandem Interactive and Cash4Gold agreed to perform a three-week case study and to track and report the results of that study.

Tandem Interactive made a variety of recommendations to Cash4Gold, and monitored Search Engine activity among the major Engines – Google, Yahoo, and MSN. Because of Tandem Interactive’s personal services specific to Cash4Gold, the company was able to afford to increase their spending significantly, which also pushed the average cost per click (CPC) down.

By utilizing Tandem Interactive’s personal consulting services over the three-week period, leads more than tripled.

As a result of the increase in leads, Cash4Gold saw the significance of Search Engine Optimization and Marketing and made the decision to increase their spending even further. By using Tandem Interactive as an outsourced service, Cash4Gold was able to both save money and apply those savings directly to further optimization. By using Tandem Interactive’s guidance, Cash4Gold received an increased Search Engine presence – often receiving the #1 Search Engine slot as a result of using Tandem Interactive’s recommended keywords and phrases.

Due to the increased spend, and working directly with experts at Tandem Interactive, Cash4Gold was able to increase leads and lower the cost per lead (CPL). Cash4Gold admitted that because it outsourced its Search Engine Optimization needs to Tandem Interactive, it was able to spend more effectively to improve its overall business.

Jeff Aronson, Cash4Gold's President, said "the personal service provided by Joe Laratro has helped us capitialize on every market fluctutation in Gold. Working directly with the expert has decreased our cost per lead and increased the amount of leads for our spend. Joe Laratro and Tandem Interactive have our Gold Stamp of approval for our online marketing services."